If you are a small business operating in a specific location and providing services in a specific location, then you know how important local SEO is to you. The success of your business depends largely on marketing your services to local prospects and customers. And even if you are a large business, local SEO would still benefit from more leads and conversions.
While most of the time, larger businesses rely on broader search terms to optimize for, you can optimize your business for long-tail keywords to tap into a market that the big boys are ignoring. And since voice search has increased, you have a chance to get ahead of the game. Voice searches account for more than 50% of web searches, and most of these queries are geographically specific, allowing you to capture a huge local market by simply tweaking your marketing strategy.
Below I will discuss some very important ways you can increase your local SEO
Get listed on Google
Google my business is the first big step for local SEO, as 90% of users use Google as their search engine, so listing on Google allows you to show your local customers that you provide the exact service they are looking for near them.
Listing on Google will help your business appear on Google Maps and if Google finds your business authentic, and Google will display it on the Google search sidebar.
Just provide accurate information on Google with logos and image to complete the very important first task of listing on Google. Then when you get customers, nicely ask them to leave a review of your business on Google.
Optimization for voice search
As mentioned in the previous text, voice search is becoming more important every day, the user no longer wants to enter long queries in the search box, he simply asks Google what he wants, and Google puts the most relevant answer in front of him. It’s important that you are one of these relevant answers because many voice searches involve location, and this is where you can create content that mentions to your target audience that you provide services in that location.
Use “why”, “when”, “how”, “where” when creating your content, this will help you add all the information about your services that a user might be looking for.
Use geographically specific keywords
Using geo-specific keywords is very important in local SEO because it allows you to specifically target a certain area and a certain audience.
To get the best local keywords, you should get the Google Keyword Planner, which will research and provide you with a list of the most used keywords in your location, allowing you to format your content creation strategy.
Use these keywords in your meta title and URL content.
Register with local business directories
One great way to optimize for local SEO is to get the best local backlinks from online directories near your location. Find websites or directories that only work near your location or that also work in your location.
Register in these directories by creating the most relevant and informative content where you need to include your location and the places you operate. Find guest blogging services near your location and find highly authoritative websites to list locally.
Stay connected with ArslanAshiq for more useful information about digital marketing trends in Pakistan.
Add a Comment