what-is-an-orphan-page

Orphan Pages & SEO: How To Identify Every Orphan Page On Your Website?

by with 9 Comments SEO


Does your website have ranking pages with organic search traffic potential but missing from your site structure? Or do you have pages that you intentionally left out of your site structure, but Google can still find them? For most websites, the answer is probably yes! Known as orphaned pages, these pages are often ignored when it comes to search engine optimization, despite the help they can provide in improving your website’s SEO performance. Reattaching good orphaned pages to your site structure and blocking search engine bots from low-value ones allows you to use them to their full potential.

If you’re new to the concept and have no idea what orphaned pages are, this article will tell you everything, including what they are, their importance in SEO, how to find them, and ways to incorporate them into your website structure for smart SEO strategy.

What are orphaned pages?

Orphaned pages can be defined as web pages that can be indexed but do not have any internal links. They live outside the structure of the site and, due to the absence of internal links, cannot be accessed from anywhere on your site. This means that these pages have no links or tabs that can be accessed from anywhere on your site, making them much more difficult to find. Still, it’s not impossible, and you can still access orphaned pages in a number of ways. One of the most common ways to access orphaned sites is by referral. For example, if they are linked to another site or if they are linked to a newsletter. If a page is ranking for certain queries, another effective way to reach them can be through organic search. They can also be accessed via redirects if other URLs redirect to these pages. Although it is possible to find and access orphaned sites, it is not a piece of cake and users generally find it difficult to get to these sites, as do search engines. In short, this is not ideal for your website and its SEO. We’ll dive into this more below.

Common reasons for the existence of orphaned pages

Having non-indexable orphan pages is quite normal in some cases, for example for a landing page for PPC (Pay per click) or for a campaign targeting a specific audience. However, in most cases, the existence of orphaned pages is a mistake. They fall through the cracks in SEO audits. Here is a list of reasons why your website might have orphaned pages:

  • Bad cleaning:

If you delete a page that linked to an orphaned page.

  • Issue tracking

If you lose track of pages and where they are linked when regularly updating your site and performing site migrations.

  • Lack of updates

If you leave outdated campaign pages or landing pages long after they become useless and don’t move them to another part of the site, such as an archive page. eg discontinued product pages from past events and limited time sales.

What makes orphaned pages bad for SEO?

For most websites, orphaned pages are a loss. They are not great for users or crawlers.

These pages cannot be opened with a direct link, so users cannot reach them through the natural structure of your site. If any important or useful information is stored on these pages, it will go to waste. Not only will this frustrate your users, but it will confuse the search engine’s ranking algorithm. Simply put, due to the absence of internal links, no authority has access to the pages, and search engines find no relevant or structural context to evaluate where the page fits as a whole. Lacking this knowledge can make it very difficult to figure out which queries a page is relevant to. The most common reasons are:

  • Orphaned pages may not (already) be indexed
  • Orphaned sites can take up a lot of your browsing budget
  • Orphaned pages generally do not perform well
  • Orphaned pages can damage the user experience

1. They may not (already) be indexed

If a page is not indexed and no longer links to it, it will not rank or generate organic traffic. On the other hand, its page authority will be drastically reduced and search engines may drop it from the index altogether.

2. They can waste a lot of browsing budget

If your site has a lot of orphaned, low-value pages, it can waste a significant amount of precious crawling budget that could be used to crawl your more important pages and new content on your site. If you have no idea what a crawl budget is, you should know that a crawl budget is the limit of pages that any search engine crawls on a particular website. Google determines the browsing budget by considering the browsing speed limit and browsing requests. With all of this in mind, these orphaned pages can hamper your SEO performance and become a hindrance to your site’s optimal performance.

3. Their performance is generally not good

Even if orphaned pages are found and indexed by search engines, they generally don’t do very well. Links are necessary to communicate authority, relevance and quality to the search engine. Without it, pages are unlikely to rank well and will have little page authority. Including these orphaned pages (again) in your site structure will really help improve your site’s SEO performance. It will work better after getting permission to link flowing from other parts of the site.

4. They can damage the user experience

For an ideal user experience, orphaned pages are not the right choice. They can frustrate your users and cause them a lot of trouble when trying to access them. If they find it organically, the page may have outdated content, such as a past event or sale that has expired. In the worst case scenario, your page may still have valuable and relevant content, and if the user wants to return to it later, they will have to face the difficulty of finding it again via a direct URL.

Also, if you want users to find and go to that particular page, they won’t be able to access it from any direct link or tab on the site. Either way, it will make it difficult for users and hurt their experience.

How to find orphaned pages?

You will need a web crawler to help you find the pages in your site structure. Then you’ll need a log file analysis tool to help you find orphaned pages that aren’t part of your site’s structure. You’ll need both to find all the orphaned pages on your site. Here’s a simple 5-step strategy you can use to identify and address any orphaned pages on your website:

  • Get a list of your website’s current pages.
  • Find pages with zero internal inbound links by running a web crawl
  • Analyze audit results
  • Resolve identified orphaned pages Re-audit regularly to identify new orphaned pages

Here is a complete explanation of all these steps:

1) Get a list of your website’s current pages

Since orphaned pages are by definition not linked to any domain page, pointing a crawler to your homepage and expecting it to work is just a waste of time. Instead, you will need to provide a complete list of website URLs for the crawler to crawl, otherwise it will never be able to identify orphaned website pages. Here are some common ways to get a list of URLs:

Through the sitemap

A Sitemap file is usually located at the root of your domain and helps search engine bots understand your site’s content, how often it’s updated, and how to display your site’s content on SERPs (Search Engine Results Pages). Your sitemap is dynamically updated every time a new page or post is added to your content management system (CMS). However, before using this method, you will need to make sure that your sitemap contains a complete list of your pages.

Download a list of site URLs

If the sitemap method doesn’t work for you for some reason, or if your sitemap doesn’t contain a complete list of pages, you can try generating a list from your WordPress CMS (Content Management System). To do this, you can start by installing a lightweight plugin (such as List of URLs) and exporting the list of page URLs as a CSV (Comma Separated Values) file. You can also request a copy of the CMS log from your IT that lists all the pages your visitors have visited. After loading the list into Excel, you will need to filter for unique URLs. Once you have the complete list, put it in your crawl configuration:

The second step in the process of identifying orphaned pages is to set up an audit rule to capture pages with zero internal inbound links. Set up a regular crawl to capture any new unlinked pages in the future when configuring an audit. If you are relying on a list of URLs, you will need an updated list from your CMS.

3) Analyze the audit results

After the audit is complete, review the audit results and identify orphaned pages. Determine their goals and perform the following checks:

  • Are they driving traffic (referral, paid or social campaign)?
  • Do they have quality backlinks or not?
  • Are they heavily trafficked through site searches?

Evaluate traffic sources, entry and exit behavior, visits, and page views with a log file analysis tool.

4) Resolve identified orphaned pages

After you understand what an orphaned page is, what purpose orphaned pages serve, and how they help you achieve your web and marketing goals, you can determine what action to take with the page:

  • Make it available via a link from other internal pages if it is vital to site visitors and you want them to find it while browsing
  • You can archive it if it is no longer needed
  • If it fulfills a business requirement that does not require an internal link to the site, leave it as is.

5) Re-audit regularly to identify new orphaned pages

Sites can often become orphaned over time for several reasons and may go unnoticed if you don’t check your site from time to time. Adding new content and forgetting to link to it or accidentally removing links to pages embedded deep in the web structure are some of the reasons behind the creation of orphaned pages. We strongly recommend that you regularly check your site for new issues.

5 To Wrap up

It is important that you have a deep understanding of orphaned pages for SEO and the ideal performance of your website. They can become a hindrance when it comes to search engine optimization. It is Make sure you check your website regularly to find and resolve them if there are any. We hope this guide was enough to give you an idea, but still, if you’re confused, don’t worry because has you covered. Now you can contact us for all SEO related services.

10_11zon

What Is An SEO Specialist?

by with No Comment SEO

A search engine optimization (SEO) specialist researches, analyzes and modifies websites to be search engine friendly, resulting in a website ranking higher in the search results of major search engines such as Google and Bing.

An SEO person optimizes websites to ensure appropriate search results and a great user experience, increasing website traffic, lead volume and brand awareness. In other words, an SEO specialist is no different than any other digital or traditional marketing professional in that they all have the goal of increasing sales for the business they work for.

SEO professionals can improve a website’s exposure on Google by conducting keyword research and using SEO tools such as Google Analytics. This has significant benefits for any organization. Some may work with other members of the marketing team to develop new projects or improve social media account management to increase user engagement and traffic.

Table of Contents

WHAT ARE THE JOB DUTIES OF AN SEO SPECIALIST?

Whether you work for a digital marketing firm or freelance for a client, the job duties of an SEO specialist vary. However, the vast majority of SEO specialist jobs will cover all or most of the following:

  • Create SEO strategies to help your company’s website rank higher in search results.
  • Keep SEO campaign costs under control by forecasting monthly costs and resolving discrepancies.
  • Work closely with the web development team to ensure SEO quality standards are applied consistently across all site content.
  • Collaborate with editorial and marketing teams to improve SEO in content production and distribution.
  • Take responsibility for improving the site for search engine marketing.
  • Regularly research, identify and optimize new SEO keywords for use on company website and marketing materials.
  • Study and implement SEO references.
  • Develop and implement a link building strategy.
  • Change your site architecture, content, links and other features to improve your SEO placement for your desired keywords.
  • Set measurable goals to demonstrate that your marketing efforts are improving.
  • To better evaluate the effectiveness of your SEO strategy, use SEO tools like Google Analytics to monitor daily performance indicators, which is absolutely necessary for an SEO specialist on a daily basis.
  • Improve website search results by writing interesting, high-quality website content such as blog posts and page descriptions.

WHERE DO THE SPECIALISTS COME FROM?

Most SEO specialists and other search engine optimization professionals start out in another sector before harnessing their technical talents and using their transferable skills and education to venture into SEO.

Although there is no specific college or university degree in SEO, and no four-year marketing program will give you the technical knowledge you’ll need to excel in the field.

Most SEO professionals in this field seek additional certification to prove to employers that they have specific skills. Which are necessary to execute their digital marketing strategy, improve search engine traffic and ensure their website appears at the top of search engine results pages. Courses like the Search Engine Optimization Certificate will also allow you to achieve real results that prove your skills. It will take place under the supervision of an SEO specialist who is familiar with the requirements of potential employers.

Even if you have a relevant degree, you will almost likely need to upgrade your skills through a certification program or other online course to demonstrate that you are active in the ever-changing SEO industry.

CHARACTERISTICS OF A SUCCESSFUL SEO SPECIALIST

In order to thrive in the field of digital marketing and search engine optimization, competent SEO experts must have the following important qualities:

Three levels of SEO

There are three levels of search in SEO rankings, and every SEO professional should consider all three when developing a marketing strategy:

TECHNICAL

A technical link refers to parts of your website that are not content. This section provides suggestions for strengthening the backend structure and foundation of the site. Performing a full website analysis will be a big part of this effort as it will reveal technical SEO options to improve website speed, indexing, mobile-friendliness, crawlability and architecture. Technical SEO will improve the readability of the website, improve the user experience and prove to the search engines that the website is worthwhile.

ON-PAGE SEO

On-page SEO is the process of optimizing the material on your website so that search engines can better understand the topics and recognize them as a valuable resource. Keywords, meta tags, internal links and HTML heading tags are all used in on-page SEO to increase search engine traffic and ensure your website ranks high in Google results.

OFF-PAGE SEO

As you know, Off-page SEO means using various link building strategies to increase the relationship between your website and other websites. Off-page SEO also means taking steps to increase a website’s reputation, which signals to search engines that the website is a trusted source and should appear at the top of search engine results.

All levels of SEO play a role in how prominently your website appears in Google search results, and SEO professionals need to be aware of this.

ENOUGH MIND FOR MARKETING

The technical aspects of SEO are critical, and identifying flaws that can cause Google to bury your website in search results is critical. But when you get past that, SEO jobs are a lot like other digital marketing or even traditional marketing tasks in that you will need to generate and post content that describes the benefits of the consumer while bringing them closer to the sale.It is difficult to create content that will interest both the people on the opposite side of the search engine and the Google algorithm. This comes with time and practice.To be truly successful in an SEO role, you need to think about content marketing at a deeper level, as well as the psychology of the consumer and the target audience you are marketing to, and the overall business goals that help drive product awareness.

ABILITY TO THINK BIG PICTURE

As we have already seen, SEO affects every aspect of your business. Since a business website is so important, SEO is closely related to the rest of these factors.

Having precise goals for SEO marketing is beneficial. As an SEO specialist, it is your responsibility to focus on search engine rankings, traffic growth, brand recognition and conversions (turning a visitor into a customer).

An SEO specialist will be effective if they are able to outline these goals and then implement an SEO strategy while keeping the overall goals of the organization in mind.

EXCELLENT COMMUNICATION SKILLS AND COOPERATIVE SPIRIT

The SEO Specialist will work with various departments within the company, including revenue, customer service, web development, statistics, IT, marketing and more. It’s also not always obvious why making changes to your website will help with SEO and, as a result, traffic and conversions. That’s when effective communication comes in handy.

SEO specialists must be able to explain in a convincing and clear way why certain changes are necessary and how they will benefit the website and the bottom line of the company. Additionally, a section of your role requires you to collaborate on site with teams from different backgrounds and perspectives.

You can also be involved in creating various content for the website, so make sure your writing skills are up to standard for SEO jobs.

CURIOUSNESS AND ADAPTABILITY

Google’s algorithms for ranking search engine results are constantly changing. This can be frustrating or exciting depending on your point of view, but an experienced SEO specialist approaches the job with passion.

You need to be adaptable to thrive in the SEO profession. Many professionals benefit from constant learning, but an SEO specialist must do so in order to survive. Furthermore, as an SEO expert, you cannot afford to be complacent if you are in charge of a single company’s website; it is your responsibility to continually review its content to ensure that it complies with ever-changing SEO best practices.

WHAT ARE SOME JOB DESCRIPTIONS FOR SEO SPECIALISTS?

SEARCH ENGINE MARKETER

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are sometimes misunderstood, but they are very different. SEO is part of search engine marketing because you will be selling to both customers and search engines, search engine marketing requires acquiring skills like advertising, pay per click (PPC) marketing and some customer relationship management. An understanding of keyword research and SEO tools such as Google AdWords, Bing AdWords and Google Analytics is essential.

BUSINESS MARKETING CONSULTANT

SEO experts have valuable knowledge that is in high demand. To qualify for the Business Marketing Consultant position, you must have a proven track record in SEO, as this position requires you to work with clients and provide solutions to their specific needs.

DIGITAL MARKETING MANAGER

The domains of digital marketing and search engine optimization are strongly intertwined. SEO, PPC, SEM and social media are all types of online marketing that digital marketers often manage. Digital marketing professionals implement marketing strategies, manage content, strive to improve SEO, and maximize the use of social media to increase traffic, brand exposure, and sales.

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What Is The Google Guaranteed Badge?

by with No Comment SEO

Marek needs gardening services, so he opens up Google and searches for the best local gardening services to get the job done. Your services are rated among the best, but with the vast number of options available, Mark is having trouble figuring out which service to choose.

But then Mark has his problem solved. They see a check mark in a green circle next to your business and read the words “Guaranteed by Google” written next to it. There’s a good chance Mark may not even know what that means, but he sure knows it’s a good sign—and once he’s focused on it, he’s sure your business is the one to jump into.

The scenario mentioned above can become a reality if you have a Google Guaranteed badge for your business. Apart from being differentiators for users looking for the right choice in the ocean of options that search engines come up with, it can also do wonders for your online marketing.

That being said, let’s now define the Verified by Google badge. What is it, how to become a Google Trusted? And how does it work? Read ahead!

Badge Verified by Google

This badge is a certification given by Google to local businesses and is a mark of reassurance to users that the business provides high quality services or products. Simply put, Google says, “It’s completely safe to shop here. We guarantee you that this business will serve you only with high quality.”

Because users see so many options in search results, businesses with Google Guaranteed badges are considered the most trusted in local search. Everyone is trying to save time these days and this badge from Google is a great way for users to narrow their search. This Google badge is beneficial for both potential customers and the business. It’s like having the best reference once you get the Google Guaranteed badge. Google tells people directly that your business is trustworthy.

How does this badge work?

Now that we’ve covered the definition and purpose of the Verified by Google badge, let’s shed some light on how it works.

Where does it appear?

The Verified by Google badge usually appears in two places. These are:

  • Local search ads: these ads appear in rectangular boxes and appear just above PPC ads. These local ads provide basic information such as business name, phone number, hours of operation, star rating and badge display.
  • Google My Business: For most businesses, the badge usually appears next to the profile in Google My Business. This can be found in Google Maps or local search packages.

Google My Business: For most businesses, the badge usually appears next to the profile in Google My Business. This can be found in Google Maps or local search packages.

Regardless of the location, the Verified by Google badge will look the same – a check mark in a green circle with “Verified by Google” next to it.

Customer payment

As mentioned above, the Verified by Google badge is a guarantee that Google gives to your potential customers that this business will be satisfactory. However, if the customer is still unsatisfied with your services, Google will investigate and issue a refund if their claim is valid.

This does not happen often, as it only applies to exceptional circumstances. Users must interact with a local Google ad to be eligible for reimbursement. For example, if they convert to your site without first interacting with Google, they won’t be eligible for a refund.

In addition, reimbursement is only available one month after completion of service. If the user wishes to obtain a refund and files a complaint, he must do so within 30 days.

Finally, even if a user proves eligible, it will still take time for Google to review complaints. He will get back to you with a request for information about the whole situation and give you another chance to serve the customer better.

Once all this is done, Google will consider the user’s complaint as correct and justified and refund the user. The maximum reimbursement limit set by Google for any service is $2,000.

Google Guaranteed Inventory Badge Price

While talking about the benefits and purpose of the Google Guaranteed program, the question that often comes up is, “How much does Google Guarantee cost?”

If you want to get a badge for your local service ads, you don’t have to pay anything to get the badge. However, if you get a badge to use on your Google My Business profile, it will cost you $50 per month to set up.

Importance

Although no digital marketing agency can fully understand the impact a Google Guaranteed Inventory badge can have on their clients’ performance, we can still expect that by signing up for Google Guaranteed Services, a business will be able to track better search engine optimization (SEO) performance. and local SEO campaigns. It includes:

  • Better visibility and higher ranking
  • Improved CTR (click through rate)
  • Increase in leads and sales
  • Increased website traffic
  • Higher returns
  • Better customer satisfaction and better brand credibility

How to set up Google Warranty

Now that you’ve learned most about the Verified by Google badge, let’s see how you can set it up for your business. Fortunately, it is far from any complications. Follow the given 3 steps and get the coveted badge!

1. See if you’re eligible

The first and most important step is to find out if you are eligible before proceeding with any further activity. It should be noted that the badge is not available for every type of niche right now, so you should start by checking if you are on the list.

Currently eligible industries are:

  • Automatic glass
  • Appliance repair
  • Financial audit and planning
  • Even management and planning
  • Carpet and upholstery cleaning
  • Electrical services
  • Garage door adjustment
  • Home repairs and cleaning
  • HVAC
  • Waste disposal
  • Lawn maintenance and care
  • Locksmith services
  • Pest control
  • Photography and event coverage
  • Plumbing services
  •  
  • Tree services
  • Window repairs, maintenance and cleaning
  • Water damage restoration
  • Roof services

If your business doesn’t fall into any of the above categories, don’t worry because Google is constantly rolling out new updates and adding new industries to the Google Guaranteed program. Just stay up-to-date on all the latest releases and see when your business is available.

2. Check your certification

Once you apply for a badge, Google will perform a thorough review of your business. In addition to simply checking the details of business owners and other employees, it will also go through the trade certificate, insurance and read online customer reviews.

Now, to prepare for this Google review, review all the information you think Google will investigate. Make sure your license and insurance are up to date. Then check that all your reviews are positive.

If you run into a problem somewhere, start working on improving them or let them finish before signing into the Google process.

3. Submit the request

Once you’ve checked everything and everything looks good, you can now go ahead and submit your Google Guaranteed badge request!

The application process will start with you providing basic information about what you do. This will ensure that the badge is available in your region. After completing this introductory part, the rest is pretty easy and straight forward. Know that you won’t get an answer right away. You will have to wait for feedback as it takes time for Google to do all the necessary checks on your business. Once Google is satisfied with everything, they’ll send you an approval notification and you’ll get a badge. Now that you’ve earned that highly coveted Google Guaranteed Inventory badge, you need to maintain your business’s quality standards at the same level (or better) that they should have earned that badge.

Shall we begin?

Now you’ve learned how to become a Google Guaranteer and how important it is for your business and customers. Now is the time to start setting up this awesome feature for your business. However, you don’t have to do it alone. The process may seem simple in theory, but small details can complicate the process at times, which is why you will need professional services.

Contact ArslanAshiq because we know local search ads well and our team is ready to help you navigate them.

Thanks to our Google Ads services, we will be able to help you go through all the steps described above. In addition, we will also have a dedicated project representative who will be in touch with you throughout the process to keep you informed of everything our team is doing for your business.

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How Does Mobile-First Indexing Work, and How Will It Affect SEO?

by with No Comment SEO

Mobile-first indexing has been attracting the attention of SEO professionals for the past two years, and the debate among experts has intensified as Google slowly makes moves to make the site more mobile-friendly.

Mobile-first indexing marks a big change in Google’s guidelines for SEO professionals and website owners. This has raised many questions for site owners and experts. What will be the effects of mobile-first indexing? How will it change search indexing and site ranking?

To get a clear idea of ​​what Google is trying to achieve, you must first understand the indexing and ranking process

Indexing and ranking

I’ll try to be as simple as possible. So when you index your website, your website goes through the search engine crawler to read and store the information on your website. Basically, a search engine stores all the information about your website in its index, like a library.

Now when you compare ranking with indexing, it is the process after the website is fully indexed. This is where the search engine uses the information it has stored in its index about your website to rank you in the search results pages. The search engine will rank you based on the quality and relevance of your content to your search queries.

In short, indexing is the foundation without which evaluation cannot do.

Mobile indexing

Mobile-first indexing is exactly what it says, it is indexing. It’s just a change in Google’s indexing policy, although it’s a major shift where your mobile site will be prioritized for indexing. This doesn’t mean that your desktop version will be completely ignored, but it will no longer be the primary version of your site.

This probably won’t affect your site because your site will be indexed for the mobile version first. The problem can only occur if your mobile version is not on top with your desktop version, if there is less content on the mobile version, or if there are no videos and images in the mobile version, it can hurt your ranking.

Why is Google moving to mobile-first indexing?

It’s a no-brainer because with ever-increasing mobile traffic, Google’s attention had to turn to this. Most of the internet surfers are mobile users, if you monitor your website traffic, you will see mostly traffic from smart Googlebot. It was inevitable that Google would force website owners to switch to mobile versions of their websites.

So what happens now?

No need to worry about it, I’ll tell you why. First of all, Google is in the testing phase of this process and is moving about it quite slowly and cautiously, only sites that Google deems ready for this change are given this pill to swallow

Second, it won’t affect your business and rankings much if you have a responsive version live, given that the site speed is fast and equivalent to the desktop version. If that’s the case, you probably don’t need to worry.

Keep your mobile site optimized and up to the task.

What should one do with their mobile site?

If you have a must-have mobile version of your website, there are some things you need to watch out for.

  • Make sure your website has the same or similar high quality content with the same information and keywords. Remember, if you have images or videos in the desktop version, they must also be in the mobile version. It’s all about providing a complete experience to the consumer.
  • The same goes for your site’s meta titles and description, keep them identical or similar to your desktop version.
  • Make sure your desktop social buttons are also present on the mobile version of your site.
  • Also, keep in mind that all sitemap links for your desktop site are present in the mobile version
  • The structured data must be the same for both mobile and desktop versions of your website, just don’t add any irrelevant information to the structured data.

What if my mobile version is not responsive or I don’t have a mobile version for my website.

First of all, you need to understand that your desktop version’s rating will not stop because there is still a very significant number of users who are using the desktop versions. However, if the mobile version of your site is not responsive, you will suffer for rankings. Not that you’re stuck, they’ll be dropped from the rankings, but sites with responsive and mobile-equivalent sites will be given more priority.

If you don’t have the mobile version yet, I suggest you get it. Google already forces website owners to have a mobile responsive website and this has become a major ranking factor. So if you don’t have one right now, you’re still suffering in your website rankings. By not having a mobile responsive website you will get on the priority list, websites with a mobile version will be prioritized.

So will google use the mobile version to rank my site?

Basically, Google will index your mobile version first, which means that Google will make the mobile version of your website the primary version, as I mentioned earlier. Keep in mind that your desktop version will still have value, especially if you only have the desktop version, where I would recommend getting a responsive mobile version.

The only thing is that the search results will be different when you search on desktop and when you search on mobile. But that doesn’t mean you’re overlooking the desktop version. You will have to work equally hard on both versions.

.Ready to learn more? Go to ArslanAshiq to read all the latest digital marketing blogs

local-seo-checklist

Amazing ways to boost your local SEO

by with No Comment SEO

If you are a small business operating in a specific location and providing services in a specific location, then you know how important local SEO is to you. The success of your business depends largely on marketing your services to local prospects and customers. And even if you are a large business, local SEO would still benefit from more leads and conversions.

While most of the time, larger businesses rely on broader search terms to optimize for, you can optimize your business for long-tail keywords to tap into a market that the big boys are ignoring. And since voice search has increased, you have a chance to get ahead of the game. Voice searches account for more than 50% of web searches, and most of these queries are geographically specific, allowing you to capture a huge local market by simply tweaking your marketing strategy.

Below I will discuss some very important ways you can increase your local SEO

Get listed on Google

Google my business is the first big step for local SEO, as 90% of users use Google as their search engine, so listing on Google allows you to show your local customers that you provide the exact service they are looking for near them.

Listing on Google will help your business appear on Google Maps and if Google finds your business authentic, and Google will display it on the Google search sidebar.

Just provide accurate information on Google with logos and image to complete the very important first task of listing on Google. Then when you get customers, nicely ask them to leave a review of your business on Google.

As mentioned in the previous text, voice search is becoming more important every day, the user no longer wants to enter long queries in the search box, he simply asks Google what he wants, and Google puts the most relevant answer in front of him. It’s important that you are one of these relevant answers because many voice searches involve location, and this is where you can create content that mentions to your target audience that you provide services in that location.

Use “why”, “when”, “how”, “where” when creating your content, this will help you add all the information about your services that a user might be looking for.

Use geographically specific keywords

Using geo-specific keywords is very important in local SEO because it allows you to specifically target a certain area and a certain audience.

To get the best local keywords, you should get the Google Keyword Planner, which will research and provide you with a list of the most used keywords in your location, allowing you to format your content creation strategy.

Use these keywords in your meta title and URL content.

Register with local business directories

One great way to optimize for local SEO is to get the best local backlinks from online directories near your location. Find websites or directories that only work near your location or that also work in your location.

Register in these directories by creating the most relevant and informative content where you need to include your location and the places you operate. Find guest blogging services near your location and find highly authoritative websites to list locally.

Stay connected with ArslanAshiq for more useful information about digital marketing trends in Pakistan.

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What Are Backlinks? And How Do They Enhance SEO

by with No Comment SEO

Google and other search engines can now recognize the intent of our queries and provide us with the most relevant results. But search engines are just algorithms. They can’t tell the accuracy or credibility of a page without relying on backlink signals to give them insight. So what exactly are backlinks?

Backlinks are one of the main building blocks of any SEO strategy. Although several factors contribute to your overall SEO strategy, backlinks should never be ignored. In fact, Google has revealed that link building is one of the top three factors affecting search rankings.

This article cuts through the jargon and explains backlinks, why Google crawls them, and how a thoughtful link building strategy can increase your online visibility.

Table of Contents

What are backlinks?

Whenever you read an article, you probably come across a sentence associated with some other resources. This refers to backlinks, links created when a website is introduced to others.

Backlinks, also called “backlinks” and “inbound links,” tell search engines how trustworthy and authoritative your content is. The more links you get, the more Google considers you a valuable and legitimate website.

The term “World Wide Web” was named for this very reason. With millions of sites and pages connected by a series of links, it resembles a web.

Are backlinks important for SEO?

Short answer: Yes

Long answer: Backlinks are very valuable for SEO because they serve as a “vote of confidence” from one site to another.

Search engines like Google see them as an endorsement of your content. Search engines use these links to rank pages higher in the SERPs. According to a Moz study, 99.2% of all top 50 results have at least one backlink to their page.

Better search engine rankings benefit businesses by providing more organic traffic and increased visibility.

Additionally, backlinks provide readers with related and useful information. When a reader lands on a page that links to your website, they are likely to visit it in search of more information.

Backlinks are so important to Google that they served as the basis for the creation of the original PageRank algorithm. 20+ years later, backlinks are still critical to your online success.

Four Characteristics of Valuable Backlinks

Although backlinks are generally a good idea, some are inherently better to monetize and others should be avoided whenever possible.

Let’s look at four factors that affect backlink value.

1. Relevance

One of the basic procedures used by search engines is to sort links according to their relevance.

Their goal is to find out if certain websites or pages are related to each other. Google gives more weight to websites that are currently relevant to you because people are more likely to click on them.

If a “how to golf” blog post links to your tech company’s home page, it’s not considered relevant or a quality backlink.

So if the content linking to your site is not mutually beneficial, the result will be minimal.

2. Authority

Links from high authority sites carry more weight and value than links from lower quality sites.

For example, Google values ​​a backlink from CNN as having more authority than a link from an unimportant site. This concept is known as “Domain Authority”.

The more authority a website has, the more it benefits you. Sites with an authoritative backlink profile generate more traffic and rank higher in search engine results.

3. Anchor text

Anchor text refers to clickable text that forms a backlink. Generally, you want your links to have anchor text that includes your targeted keyword.

You can greatly influence your keyword ranking by telling Google that your page is related to a specific query or phrase.

4. DoFollow vs. No Follow

A nofollow link is a link that brings no value to the page. They do not increase PageRank and do not help a page’s SERP ranking

On the other hand, Followed Links tells search engine crawlers to follow hyperlinks and signal relevant and valuable links to crawlers

Nofollowed backlinks do not significantly affect the ranking of the linked page. It is important to prioritize getting backlinks because link building takes time and work.

How to get more backlinks?

Now that we’ve answered the most important questions, let’s take a look at some of the most beneficial backlink building strategies for your website.

● Make Yourself Link Worthy

In general, your goal when writing should be to create something that other content creators and subject matter experts find valuable. This information may be linked back to your site.

You can create content that you are confident about or present existing content better than your competitors.

Creating valuable and relevant content with high authority will generate backlinks. When you deliver high-quality content, it helps generate equally high-quality backlinks.

So start creating assets that people are likely to share.

● Guest posts

Another reliable way to get backlinks is by using guest posts. It will expose your content to a newer audience and give you the exposure you need to set up your brand.

Many sites offer contributor accounts or a Contact Us section where people can write their articles and be featured on the site.

Additionally, they allow you to link to your website in the author bio section or in your article.

Guest posts drive more traffic to your website by targeting a wider audience. Finding these audiences will give you an idea of ​​all the new spaces you can target to get more exposure.

So consider reaching out to potential sites and try to get a guest post opportunity.

● Use a broken link building strategy

Broken links refer to links that are no longer working properly and require updating. Several websites have broken links hidden on their pages, causing minor performance issues.

To find broken links, you can first look at your competitors and then go to other websites in your niche. Then use tools like Semrush or Ahrefs to uncover any broken links.

It’s a practical strategy to maintain a positive user experience while reaping the benefits of SEO and backlinks.

It works so well because it adds value to the brand page. It helps them fix errors on their sites, allowing you to present your site as a replacement.

● Create infographics

Infographics are a remarkable way to present pieces of information using graphics, images and charts.

They help provide a quick and engaging overview of a topic and break down complex concepts into easy-to-understand visuals.

You don’t need many tools to create an infographic. However, a significant part of the infographic is made up of images. Several websites offer high-quality photos. So take your time and find the right photos for your infographic.

Condensing niche and complex information into digestible graphics will make your website more shareable.

Wrap up

In short, Google considers more than 200 factors or more when ranking a website. But one thing is certain: backlinks are one of the most important SEO factors.

Backlinks can give your website that extra push to get to the top and reap the benefits of 24/7, non-stop organic traffic.

But getting these valuable links is not easy. Website owners tend to spend all their time building great websites. However, they don’t get the ranking they deserve because of a poor link profile.

You need the right techniques and time to boost your link profile. Follow the instructions above to get started. Good luck!

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What is Bounce Rate & How To Improve it Quickly

by with No Comment SEO

As a digital marketer or SEO leader, you’re probably always looking for new ways to improve your website’s search engine rankings. But what you may not realize is that one key metric—your bounce rate—may be holding you back.

In this post, we’ll look at exactly what bounce rate is, how it’s calculated, and some quick and easy ways to improve it. By the end, you’ll have a better understanding of this important metric and how to use it to your advantage.

 

Table of Contents

What is bounce rate?

Bounce rate is the percentage of website visitors who leave after viewing just one page. This metric is important because it shows you how engaging your website is for users.

A high bounce rate (40% or more) indicates that something is wrong with your site, whether it’s poor design, slow loading, or uninteresting content. A low bounce rate (less than 30%), on the other hand, indicates that visitors to your site are finding what they are looking for and staying on your site. A lower bounce rate will hurt your SEO ranking because Google looks at engagement metrics when determining where to place a website on its search engine results pages (SERPs).

How does Google calculate bounce rate?

In simpler terms; Bounce rate is calculated as the number of single page visits (ie people who left your site after viewing only one page) divided by the total number of visits. So if you had 100 visits to your website and 60 of them were one-pagers, your bounce rate would be 60%.

 

While the exact algorithm Google uses to calculate bounce rates is unknown, there are a few clues we can use to reverse engineer the process. Based on our findings, it appears that Google considers several factors when determining bounce rates. These include:

 

1. Number of interactions

 If a visitor interacts with your site (for example by filling out a form or clicking a link), it means that they are interested in what you have to say. This signals to Google that your website is relevant and engaging, which will help improve your rankings. Conversely, if a visitor isn’t interacting with your site, it may mean they didn’t find the content interesting or relevant. This tells Google that you may need to make some changes to improve your ranking.

2. Amount of time spent on the site

If a visitor spends a lot of time on your site, it is a sign that they are engaged with the content. This signals to Google that your website is relevant and engaging, which will help you improve your rankings. Conversely, if a visitor doesn’t spend a lot of time on your site, it could mean they didn’t find the content interesting or relevant. This tells Google that you may need to make some changes to improve your rankings.

On the other hand, if a visitor only spends a few seconds on a page before clicking back to the search results, it means they didn’t find what they were looking for. This tells Google that the page may not be as relevant as other pages in the search results.

3. Number of pages visited

If a visitor visits many pages on your website, it means they are interested in what you have to say. This signals to Google that your website is relevant and engaging, which will help you improve your rankings. Conversely, if a visitor only visits one or two pages on your site, it may mean that they did not find the content interesting or relevant. This tells Google that you might need it

What is a good bounce rate?

This is a difficult question to answer because it depends on the type of website you have. Generally speaking, a high bounce rate is just over 70%. However, if you have a content-rich website with long articles, a bounce rate of 70% or more may not be a cause for concern. On the other hand, if you have a product-focused website with short pages, a bounce rate of 70%+ may indicate a problem.

Your home page is often the first point of contact between you and your potential customers. Therefore, it is important to ensure that it is optimized for both search engines and visitors. This means using the right keywords, having an engaging headline and providing a clear call to action.

However, even if you have the perfect homepage, you are still not guaranteed success. One of the most important factors in determining the success of your website is bounce rate.

Bounce rate is the percentage of visitors who leave your website after viewing just one page. A high bounce rate often indicates a problem with your website. It could mean that your content is not engaging, your design is off-putting, or your keywords.

What causes high bounce rates?

Several factors can contribute to your website’s high bounce rate. Some common causes include:

Irrelevant or uninteresting content

If your site’s content isn’t relevant to what users are looking for, they’re likely to leave quickly without taking the time to delve deeper into your site. To ensure this doesn’t happen to your business, do your keyword research and create content that accurately reflects the searcher’s intent.

  Bad user experience

If users can’t navigate your site easily, or if they can’t find the information they’re looking for, they’re more likely to return.

Improving your website design and user experience will help ensure this doesn’t happen. Make it easy to navigate and use so users can quickly get what they need and want – that’s what keeps people engaged and coming back.

Slow loading

If your website takes too long to load, users are likely to give up and go elsewhere. In fact, research shows that nearly half of users will abandon a website if it takes more than 3 seconds to load! That’s why it’s so important to make sure your website is as fast as possible. There’s not much you can do about the speed of external links to your site, but there are a few things you can do to make sure your site is as fast as possible.

Confusing call to action

If your call to action is unclear or confusing, visitors may not know what you want them to do next. This could result in high abandonment rates as people are unsure whether to buy something, sign up to the mailing list, read more about the product, etc. To avoid this, make sure the -action is clear and easy to understand , so everyone knows what to do when they get to your page.

Not suitable for mobiles

If your website is not mobile friendly, you are probably missing out on many potential customers who are looking for your product or service on their smartphones. Google has gone so far as to state that having a responsive website is now a ranking factor. This means that if your site doesn’t perform well on mobile, you risk dropping out of the SERPs when people search for things related to what you do. Make sure your website is responsive and mobile friendly to avoid this problem.

How to improve bounce rate?

Now that we know what bounce rate is and some common causes of high bounce rates, let’s look at some simple ways to improve this metric.

1. Create RELEVANT AND USABLE content

 As we mentioned before, one of the main reasons for high bounce rates is irrelevant or uninteresting content. Make sure your website copy is clear, concise and interesting. Work on your headline and subheadings to make sure they grab attention and encourage people to keep reading. To engage users, make sure your content matches their needs and interests. Use keyword research to determine what topics users are searching for and create content that accurately reflects their intent. Additionally, make sure your content is engaging with strong headlines, interesting facts, and eye-catching visuals.

 2. Improve the user experience of your website

 Another cause of high bounce rates is poor user experience. If your site is difficult to navigate, looks unprofessional or untrustworthy, visitors will bounce. If you want users to stay on your site longer, make sure it’s easy to navigate and use. Use clear and concise headings and subheadings so that users can easily find what they are looking for. Additionally, use visuals such as images and videos to break up the text and add interest. When working with a designer, pay attention to things like font size and color, spacing, and overall layout—these small details play a big role in creating a cohesive brand identity. And finally, make sure your pages load quickly with a fast web host and image compression.

3. Promote your content through social media and other channels

The more people who see your content, the more likely someone will stick around to read it. So be sure to promote your blog posts and articles through social media, email newsletters, paid social media ads, editorial partnerships, and other channels.

Wrap Up

Improving your bounce rate can be a quick and easy way to improve your website’s overall performance. By addressing the above issues, you can quickly make your website more user-friendly and engaging, leading to better results

Contact arslanashiq.dev today for a free consultation on how we can help you improve your website’s performance. We specialize in SEO services, social media marketing, and web design/development and would be happy to help you take your site to the next level.

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What to Expect from ‘Good SEO Services in Pakistan’:

by with No Comment SEO

Pakistan is considered a third world country by the western world, but it is still a country of great talent and diversity. A country may be small and besieged by many adversaries. However, it still manages to be home to one of the most talented young people in the world.

Search engine optimization is a fundamental world of digital marketing that is essential for improving website rankings, increasing organic traffic and increasing online visibility. In Pakistan, where the digital landscape is rapidly evolving, a good SEO service can positively impact website engagement.

How to find the best SEO company in Pakistan

SEO agencies in Pakistan are all very good at what they do, so can you find the best one for you?

The answer is quite simple. You review what services you require and then find the best company that specializes in those specific areas.

One might still ask how we find the most suitable SEO company according to our desired requirements.

Well, you just select the ones that are eligible and from the few you check their portfolios and find the one that fits your brand perfectly.

Customized SEO Strategy

A good SEO service in Pakistan will create a personalized SEO strategy based on the specific needs and goals of your website. This includes conducting comprehensive website research to identify areas for improvement, conducting keyword research to target relevant keywords, and competitor analysis to identify opportunities to get a leg up in the rat race. A customized SEO strategy will consider various on-page and off-page optimization techniques, including optimizing site structure, content, meta tags and URLs, and implementing effective link building strategies.

Ethical SEO Practices

Ethical SEO practices are essential for a reputable SEO service in Pakistan. They follow standard search engine guidelines and aim to improve website rankings through legitimate means. Ethical SEO practices include creating high-quality and original content, optimizing site elements for user experience, using relevant keywords naturally, and following proper linking and tagging practices. Avoiding unethical practices such as keyword stuffing, cloaking, or buying low-quality backlinks is essential to avoid search engine penalties that can negatively affect your site’s ranking and credibility.

Technical SEO expertise

Technical SEO is the basis of a successful SEO strategy. Technical SEO services are about optimizing the technical elements of a website to improve its performance, user experience and search engine visibility. This includes modifications to the structure, coding and configuration of websites to ensure that search engines can effectively crawl, index and understand website content. Technical SEO services focus on improving the technical aspects of a website to make it more user-friendly and user-friendly, which ultimately leads to higher rankings on search engine results pages (SERPs).

Content Optimization

High quality and relevant content is a critical factor in SEO success. A good SEO service in Pakistan will analyze the content of your website and provide recommendations to optimize it. This includes optimizing title tags, metadata descriptions, header tags, and image alt tags with relevant keywords, ensuring proper keyword density, and improving content readability. They can also suggest creating fresh and engaging content that resonates with your target audience, aligns with your brand message and provides value to users. Optimizing your content is critical to improving organic visibility, attracting relevant traffic, and establishing your website as an authoritative source in your niche.

Local SEO expertise

For businesses targeting local customers in Pakistan, local SEO is essential. A reliable SEO service in Pakistan will have expertise in local SEO techniques to help your website rank higher in local search results. This includes optimizing your site for local keywords, creating and optimizing your Google My Business listing, managing online reviews, and generating local citations. Local SEO knowledge is essential for businesses that rely on local customers, such as brick-and-mortar stores, restaurants, or service providers, to attract targeted traffic and increase conversions.

A results-based approach

A reputable SEO service in Pakistan will take a results-driven approach and focus on delivering tangible results for your website. They will provide regular reports and statistics on your site’s performance, including key metrics such as site traffic, keyword rankings, click-through rates and conversions. They will analyze the data and make decisions based on the data to continuously optimize your SEO strategy. A results-based approach ensures that the SEO service is transparent, accountable and proactively working to achieve your business goals.

Timely communication and support

Communication and support are key to a successful partnership with SEO services in Pakistan. A reliable SEO service ensures timely communication. Although time zones can be a significant issue for global clients, SEO agencies in Pakistan have started working late hours to deal with the significant time difference from their clients.

ArslanAshiq.dev PVT LTD is the leading and one of the best SEO service provider in Pakistan. We provide our services to more than 12 countries around the world. We have the largest in-house team offering complete digital solutions right here. Contact us today, you are also more than welcome to come to our office and discuss your project with our experts.

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THE FUTURE OF SEO: PREDICTIONS AND TRENDS FOR 2023

by with No Comment MarketingSEO

SEO has been getting a lot of hype lately, and people are asking what it is, how it works, and if it’s really worth the hype.

Here we talk about all things SEO and its outlook in 2023.

Is SEO still relevant?

SEO is now and always has been evolving, constantly growing and learning from past experiences and setting updated plans in motion to achieve improved desired results desired by clients. SEO is in place to prevent businesses from going from the hottest talk of the town to an old and forgotten entity.

With daily advancements, SEO tends to update and refresh its understanding of the consumer interface to help businesses better. Appointing an SEO for his expertise makes it possible to meet the expected standards of the company in a revolutionary way.

So yes, SEO is still relevant today and will remain relevant for the foreseeable future.

SEO is fast becoming the future!

Today’s search engine community is all in a rat race to provide the best and most consumer-friendly ways to optimize the common man’s queries. Insufferable matters like this intense competition among other SEO “search engines” have arrived and are here to stay. With the fast pace of life and the current perception that consumers are getting information in seconds, the future of SEO looks brighter than ever. SEO in its entirety has made the lives and businesses of both consumers and merchants significantly easier and more efficient.

How SEO works in 2023

With today’s advancements in technology, AI and the vast ocean of information available to the common man, the dilemma remains: ‘How to find what I’m looking for exactly and without wasting time?’ Well, don’t worry! SEO in 2023 has solved this problem for you. The current motto is ‘by the people, through SEO, for the people’. This means your business (run by people) is optimally broadcast (using SEO) to help reach your target audience (consumers).

2023 promises to bring new challenges and SEO promises to bring new and innovative solutions. Opportunities for businesses have increased tenfold since the introduction of SEO to businesses’ online presence. Competition is fierce, but SEO is expected to maintain high standards in 2023, as it has in previous years.

Exciting SEO trends in 2023

In 2023, businesses need to be at the top of their game to win over customers. And with the option of voice control, achieving targeted traffic is now becoming more and more of a challenge. SEO provides the extra nudge businesses need to stay on top. SEO is quickly becoming a business’s best friend because it understands all the long, complex, tedious and boring algorithms that most business owners don’t understand or understand. Using the mentioned algorithms, SEO aims to increase the flow of satisfied customers. SEO also aims to improve, first hand, the trustworthiness of the interface between the store and the consumer to make it easy and beneficial for both

concerned parties.

SEO Trend Predictor for 2023

SEO ardently determines that its future self will be able to increase engagement across all platforms for business.

SEO promises its users and consumers a definitive reduction in bounce rates.

SEO claims to increase website consideration and relevance for any given business.

The SEO will continue to use proven methods to improve their client’s search ranking.

SEO is proudly on its way to becoming the most useful aid in making businesses and their online presence as user-friendly as possible by sticking to simple, informative and engaging content.

SEO creates and will continue to create specific and individualized plans for each and every one of its patrons.

Subject interface: SEO trends

One of the oldest tricks of the trade that SEO follows is “topic clusters” built around a significant but unique thematic intent. The raw data and final content are then organized according to the topic of this particular thematic intention.

A central section or theme depicts a broader, more general aspect of the theme’s intent. This central part is connected to the main hyperlink sending the user directly to the desired business (online) store. Around a central theme there are several small branches of respective businesses, all following the same concept designed to support and enhance the central theme of said business.

SEO makes the user more comfortable by satisfying all their needs in finding the best possible match between the consumer and the business. The easy and seamless connection between the two units created by SEO helps the consumer to navigate comfortably through a wide range of options, both significant and otherwise, and enables the business to maintain a steady and expanded flow of clients who want to use their products/services.

 Content Trends Using SEO

SEO is keen to make it so that the consumer interface has more relatable and accessible content. This allows a merchant’s online presence to remain relevant in the face of diversity. SEO creates and promotes such content that is user-friendly and exudes the aura of the respective business it is associated with. One of the main goals of SEO is to display the best and most distinctive features of a business in a way that the user understands and appreciates. The goal when creating content is content that is relevant in today’s market, uses language and terminology updated with the latest social trends, and appeals to viewers.

Using long-tail keywords and avoiding stuffing improves your content and ultimately improves your SEO strategy. Content driven SEO is a technical way to improve the existing matter that any company’s website already has. The goal is to increase consumer traffic rather than just any consumer traffic, consumers who are genuinely interested in getting the product/service the company provides. This can only happen if the user gets to the merchant’s website and likes what he sees at first glance.

Content in the form of a video, transcript or image has a different importance. Incorporating any form of visual content into your online business setup is a great way to increase your SEO rankings in 2023, as approximately 80% of all content created in the world today is visual content.

SEO Impacts of Localization

In 2023, it is important to know what is happening where, not only in the social world, but also for businesses. The success and prosperity of the business largely depends on the geographical location, target group and type of business. Local SEO provides business owners with geographically focused strategies to improve their clientele. This means being in the know-how of the common language and phrases of a different location, knowing all the social and cultural norms, appreciating and celebrating the uniqueness of its people and incorporating all this into a strategically designed marketing campaign.

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Image SEO – Website Image Optimization

by with No Comment SEO

Images should be essential, whether you’re an amateur blogger or you’re right for the leading marketing magazine. An image can tell a thousand words and can make your article easier to read and understand. The reason that you are reading this article, however, is because images also contribute to your website’s SEO, and we’ll give you an in-depth explanation of how to optimize all your images to improve your search engine ranking and how to use images for the best user experience. Let’s dive into Image SEO.

Why Images Are Essential in Posts

When used correctly, images help readers process and understand an article, can be used by illustrating data in a chart or just make an article/post more exciting. It’s recommended that every post should include pictures as visual search is getting increasingly more important, for more information about this, check out Google’s vision for the visual of search. Therefore using images not only make an article more appealing but also could provide you with an increase in traffic. If you have visual content, image SEO should be high on your agenda.
Google’s most recent interface for Image Search was released at the start of August 2019, with features such as filters, metadata and attribution, which shows that Google has increased knowledge about what is in an image and how it fits into the bigger picture.

Selecting the Best Photo to Use

Rather than stock photos, it’s always better to original photos rather than stock photos, for example, your team pictures should be your actual team, rather than everyone in your company looking like models. I’m not saying they don’t already.

The image that you choose should be relevant to the subject of the article and the area of the article it’s positioned. For example, I have used the photo that I took when I was travelling the east coast of Australia to demonstrate the importance of not using stock images and the fact you are reading about it now puts the image into context and is therefore relevant to the article. If you just choose any random photo to complete your SEO plugin’s content analysis, then you need to re-evaluate your SEO strategy. If you have a main image or an image you’d like to rank, then locate it at the top of the page.