Images should be essential, whether you’re an amateur blogger or you’re right for the leading marketing magazine. An image can tell a thousand words and can make your article easier to read and understand. The reason that you are reading this article, however, is because images also contribute to your website’s SEO, and we’ll give you an in-depth explanation of how to optimize all your images to improve your search engine ranking and how to use images for the best user experience. Let’s dive into Image SEO.
Why Images Are Essential in Posts
When used correctly, images help readers process and understand an article, can be used by illustrating data in a chart or just make an article/post more exciting. It’s recommended that every post should include pictures as visual search is getting increasingly more important, for more information about this, check out Google’s vision for the visual of search. Therefore using images not only make an article more appealing but also could provide you with an increase in traffic. If you have visual content, image SEO should be high on your agenda.
Google’s most recent interface for Image Search was released at the start of August 2019, with features such as filters, metadata and attribution, which shows that Google has increased knowledge about what is in an image and how it fits into the bigger picture.
Selecting the Best Photo to Use
Rather than stock photos, it’s always better to original photos rather than stock photos, for example, your team pictures should be your actual team, rather than everyone in your company looking like models. I’m not saying they don’t already.
The image that you choose should be relevant to the subject of the article and the area of the article it’s positioned. For example, I have used the photo that I took when I was travelling the east coast of Australia to demonstrate the importance of not using stock images and the fact you are reading about it now puts the image into context and is therefore relevant to the article. If you just choose any random photo to complete your SEO plugin’s content analysis, then you need to re-evaluate your SEO strategy. If you have a main image or an image you’d like to rank, then locate it at the top of the page.
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